Born in Barcelona, the first time he used a camera was when his father bought a Video8 to immortalize a family vacation in the 90’s.
While he was at the University of Audiovisual Comunication , he co-founded Laneta, a collective focused on the creation of documentaries, music videos and other content. There, some beautiful collaborations came up, with brands such as Vans, Carhartt, Element, etc.
These projects drew the attention of the advertising world and soon he began to shoot advertisings.
Some of the agencies and advertisers for whom he has worked for include: W&K Amsterdam, Droga5, BBDO, Adidas, Lays, Puma, Huawei, Decathlon, etc.